Indian Ethnic Wear Intelligence
The Color Data
Behind India's Fashion
Track 200+ Indian fashion colors across six data sources. Festival palettes, marketplace signals, and trend forecasts — built for designers, not analysts.
Indian Ethnic Wear Intelligence
Track 200+ Indian fashion colors across six data sources. Festival palettes, marketplace signals, and trend forecasts — built for designers, not analysts.
Colors gaining momentum across YouTube, Google Trends, Myntra, and Meesho this season.
Plan inventory and marketing around India's festival calendar with color-specific trend data.
शरद नवरात्रि · 2026
Nine nights of celebration with designated daily colors. Peak ethnic wear shopping starts 6 weeks before. Garba and dandiya celebrations drive massive demand.
We aggregate color signals from the sources that matter most to Indian ethnic wear professionals.
Trusted by fashion professionals across India
200+ Indian colors tracked in real-time. Every shade mapped with Hindi names, cultural symbolism, festival associations, and trend trajectories.
Every color gets a 0-100 trend score aggregated across all six sources, updated hourly. See which shades are rising before your competitors do.
Not just "red" — Sindoor Red, Kumkum Red, Rani Pink, Kesari. Each shade with Devanagari names, regional preferences, and occasion mapping.
Find perceptually similar colors using lab-grade color distance algorithms. Ask "what looks like Sage Green?" and get scientifically accurate results.
50+ Indian festivals mapped with day-specific color palettes, shopping lead times, and trend predictions 6-8 weeks before peak demand.
Navratri, Diwali, Holi, Karwa Chauth, Teej, Eid, Onam, Pongal — every festival with accurate dates for 2025-2027 and traditional color palettes.
Automated alerts when the shopping window opens. "Navratri is 6 weeks away — here are the Day colors trending highest this year."
Compare this year's Navratri color trends with last year. Which Day 4 color won? Royal Blue replaced Teal — see the data.
Supply-side intelligence from Meesho and demand signals from Myntra/AJIO — know what's being manufactured in Surat before it hits retail.
When Surat manufacturers list 400 new "rust orange kurta sets" on Meesho in one week, that's a supply signal. You'll know 4-6 weeks before retail.
New arrival counts by color category, bestseller position changes, and search keyword volume from India's largest fashion marketplace.
Monthly DGFT export data reveals which fabrics and colors are being ordered globally. See the international demand signal for Indian textiles.
From raw signals to actionable intelligence in real-time.
Six data pipelines run continuously — YouTube India, Google Trends, Myntra, Meesho, Pinterest, and government textile export data. Every signal is tagged by color, region, and occasion.
Signals are mapped to our 200+ Indian color taxonomy, scored by trend velocity, and cross-referenced with the festival calendar. Rising and declining patterns emerge.
Open your dashboard and see exactly which colors to stock for the next festival. Which shade of blue is winning for Navratri Day 4? You'll know before anyone else.
Data-driven perspectives on Indian ethnic wear color trends, festival palettes, and market intelligence.
Our six-source analysis reveals surprising shifts in Day 4 and Day 7 color preferences. Royal Blue holds strong, but a challenger emerges.
From zero mentions in 2022 to the #4 trending color in 2026 — tracing sage green's journey through Meesho supply data and YouTube.
Gold outsold maroon for the first time in 4 years. Burgundy surged at the expense of traditional kumkum red. Here's the complete breakdown.
From independent boutiques to large fashion houses, intelligence at every scale.
For curious designers exploring color data
For independent designers & small labels
For fabric houses & fashion enterprises